Mercedes-Benz – Cole Haan Cup

Friday October 5th, 2018

We are pleased to announce that the 16th North America – Europe Golf Challenge in Japan – the Mercedes-Benz – Cole Haan Cup  will be played on Friday, 5 October, at the same venue as in previous years, the Atsugi Kokusai Country Club in Kanagawa Prefecture.

The organizing taskforce, Mercedes-Benz Japan and Cole Haan Japan are working hard to make the event a memorable one for all participants. Also this year we will have an After-Party held on Thursday, 11 October at Mercedes-Benz Connection. Free for the players and their significant other.


The registration for the event has now been opened. The player registration fee is 3,000 yen and is non-refundable, the remaining participation fee is 21,700 yen and paid directly to the Club after play. The total fee of 24,700 yen covers, the green fee, caddie, lunch, beverages, buffet at the awards reception and fantastic prizes.

It is important that you sign-up early because we expect this year’s event, as last year, will be fully booked well in advance of the registration deadline.

Note that bus transportation is free for the 45 first to sign-up for it.

Sponsoring the event

Mercedes-Benz – Cole Haan Cup is a high-value sponsorship opportunity and available to you. If you want to promote your company, including having your logo on the tournament website with a link to your webpage, please sign-up as a sponsor. Sponsors who sign-up now will get exposure on the tournament website until the site is refreshed for the 2019 tournament. Sponsors will be included in printed and branded materials, including posters, the information guide to players, and the pocket guide, as well as at the award/prize reception after play and at the After-Party.

Your contribution could be either money or goods/services. Sponsorship starts from 40,000 yen (100,000 yen in goods/services). For more details, see the web site.


All surplus from the event, including most of the cash sponsorship, will be donated to charity along with the presently established charity fundraising activities.

To sign-up as player and/or sponsor, please go to: