Thursday August 23rd, 2018
How to grow when the markets don’t
Mr. Urs Kessler first started his career in 1982 at the BLS, the second largest Swiss railway company.
In 1987, he was employed by Jungfrau Railways and has developed the Asian markets, starting with Japan and Korea, as the head of sales promotion, and later as the head of marketing and operations. He is considered an expert in group tourism from Asia.
On 1 September 2008, he was elected CEO, chairman of the management board and in this role he has distinguished himself for his wealth of ideas and tremendous creativity.
One of his ideas is the current most important strategic project of Jungfrau Railways – the V-cableway Project, which was ground-broken on 3 July 2018, to secure the medium and long term successful future of tourism throughout the entire Jungfrau region as a top year-round destination in Swiss tourism.
Based on his more than 30 years of experience, Mr. Kessler will provide an overview of the history and future of Jungfrau Railways, including global marketing success factors and technological developments of the company, and will focus on the V-Project for the next generation and the financial goals.
Date: Thursday, August 23 , 2018
Time: 12:00 to 14:00
Venue: Grand Hyatt Tokyo, Residence Anise, 2F (MAP)
Fee: JPY 6,500 (BLCCJ Members)/ JPY 7,000 (Non-Members)
*No-shows and cancellations after deadline will be charged in full*
Registration: by email to email@example.com (pls do NOT sign up with BLCCJ!) Deadline: August 9
*Please inform of dietary restrictions if any.*
Mr. Urs Kessler is the CEO of Jungfrau Railways in Switzerland.
He completed his training as a marketing planner with a Federal Certificate followed by graduating with a Federal Diploma in Marketing Planning and then attaining the SKU Diploma in Advanced Management.
He has been employed by Jungfrau Railways for over 30 years, initially as the head of sales promotion, then from 1994 as the head of marketing, in this role as a member of the management board and from 1996 as its deputy chairman. On 1 September 2008, Mr. Kessler was elected CEO and chairman of the management board.