SCCIJ July Luncheon

Wednesday July 19th, 2017

SCCIJ July Luncheon


Speaker: Mr. Setsu Mori,
CEO and Editor-in-Chief, Alterna Co.,Ltd.



Difference in Understanding of Corporate Social Responsibility
between Europe and Japan



Date: Wednesday, July 19, 2017
Time: 12:00 to 14:00
Venue: Shangri-La Hotel, Conway Rooms 2&3 (MAP)
Fee: JPY 6,500 or 1 SCCIJ Luncheon Voucher 2017 (Members)
  JPY 7,000 (Non-Members)
  *No-shows and cancellations after deadline will be charged in full*
Registration: by email to (NOT BLCCJ!) Deadline: July 12
  *Please inform us of dietary restrictions if any.*



Japan’s CSR (Corporate Social Responsibility) has entered the Second Generation.
While being greatly influenced by Michael Porter’s CSV (Creating Shared Value), the trend in business creation originating from social problems has recently incorporated the “Outside-In Business Approach” of SDGs (Sustainable Development Goals), and it has become even stronger. The presentation will investigate CSR/CSV global trends and clarify the difference in understanding of Corporate Social Responsibility among Japan, Europe and the US.


Mr. Setsu Mori is the founder of the Japanese business magazine Alterna, the only business magazine focusing on environmental, social and corporate governance issues.
He is the incumbent CEO and the editor-in-chief of the magazine, after working for 20 years for the Nikkei Newspapers including serving 4 years as the bureau chief of Los Angeles, California, USA.
He has authored several books such as “Companies chosen by the future”, “DNA of Brands”, and translated the book “Let My People Go Surfing” written by Yvon Chouiard, the founder of Patagonia.
The company Alterna is expanding its business as media, running not only the magazine but also websites such as Alterna S (S means student and social), and CSR Today which provides CSR business people with abundant information regarding CSR and social branding.