SCCIJ Luncheon Hitachi

Friday June 22nd, 2018

The Hitachi journey as well as the automotive market

and its challenges and opportunities


After the Lehman shock in 2009, Hitachi Ltd., a Japanese conglomerate with a history well over a century, embarked on a globalization and profitable growth transformation journey.


Having joined in May 2017 to accelerate and support on this journey, based on his global experience, Dr. Koch had the chance to be entrusted in April 2018 with the lead of the automotive arm of this traditional Japanese organization.


A key aspect of the role was to quickly adapt and win in the fiercely changing climate of this industry worldwide, sharing the excitement of leading this transformation, leveraging the strong culture while overcoming issues arising also from it, along with the changing landscape of global automotive market and industry, challenges and opportunities they provide.


  • Hitachi Introduction – business, tradition & culture.
  • Challenges and opportunities with globalization of both Hitachi group and automotive business, in terms of business model, management system, people and mindset.
  • Global automotive market under “the biggest revolution since Model T” – big waves of electrification, AD/ADAS, connectivity and mobility solutions.
  • Hitachi Automotive Systems – capabilities to lead the market.


Date: Friday, June 22, 2018

Time: 12:00 to 14:00

Venue: Imperial Hotel Tokyo, Mai Room, 3F (MAP)

Fee: JPY 6,500 (BLCCJ Members) / JPY 7,000 (Non-Members)

         *No-shows and cancellations after deadline will be charged in full.*

Registration: by email to – Deadline: June 14 (please do NOT sign up with BLCCJ)

           *Please inform of dietary restrictions if any.*



Dr. Brice Koch is the President & CEO of Hitachi Automotive Systems, Ltd.

He worked 19 years at ABB in different businesses, joining the Group Executive Committee at the beginning of 2010. In those years, he lived in different countries in Europe, for a short time in the US, and three years in China.

At the beginning of 2014, he became Group CEO of the Swiss-listed high technology conglomerate OC Oerlikon Ltd. After spending 3 years at OC Oerlikon Ltd, he joined Hitachi, Ltd. in 2017 as Executive Advisor to CEO. Since then he has been based in Tokyo and in April 2018, he became President and CEO of Hitachi Automotive Systems, Ltd.

Dr. Koch studied mechanical engineering with a specialty in economics and received a Ph.D. in material science from the Swiss Federal Institute of Technology in Zurich.