Swiss Chamber luncheon open for BLCCJ members – Starbucks

The SCCIJ is pleased to invite you to their September luncheon with Ms. Vanessa Oshima (Founder / Rep Director, Heart-data; Elected Council Member, ESOMAR; Head of Marketing, Starbucks Coffee Japan) who will deliver a speech titled “Unlocking Brand IKIGAI for Longevity and Strength”.


In 2017 Ms. Oshima faced her own personal branding challenge when diagnosed with breast cancer, she read about the concept of IKIGAI (“sense of purpose”, “reason for living”) but found it almost impossible to execute. Applying her 20 year knowledge of rebuilding brands to positions of strength she applied these brand building steps to create the BRAND IKIGAI framework that she has applied to her own journey and work. Whether it is your personal brand, team “branding & reputation” in your organization, company corporate brand or product/service branding – we have the goals to “not just survive” but to “thrive” and to grow. Her speech will share the Brand Ikigai framework with clear examples of application from real experiences (success & failures) in Japan.


Date & Time:

Thursday, September 16, 2021; 12:00-14:00


Grand Hyatt Tokyo (ander”, 2F

Entry Fee:

•    BLCCJ Members: JPY 6,500
•    Non-Members: JPY 8,000


Send an email to indicating that you are a BLCCJ member

(Deadline: September 12, 2021)
*No-shows/cancellations after the deadline will be charged in full.*
*Due to social distancing measures, members will be prioritized.*
*Please inform us of dietary restrictions if any.*

Safety measures:

In order to ensure the safety of all participants in the midst of the COVID-19 pandemic, the Grand Hyatt Tokyo has adopted a certain number of precautionary measures, including social distancing, masks, and regular facilities disinfections. Please find the exhaustive list in this document, which we strongly encourage all participants to read. In addition, kindly be noted that the number of guests per table will be limited, and that we ask participants to refrain from shaking hands.

The SCCIJ also reserves the right to postpone or cancel this event depending on governmental requests. Should that be the case, registered participants will be notified immediately.


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