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Delighting Customers in Japan

Japan is known as one of the most challenging markets in the world. Whether your business is a start-up, long-established, or somewhere in between, you are probably confronted daily with the issue “How to delight customers?”.

Because there is not a single answer to this very fascinating question, the Belgian Luxembourg Chamber of Commerce in Japan (BLCCJ) launched in 2001 “Delighting Customers in Japan”, an annual seminar where a number of top executives share their ideas and experiences about the challenges of succeeding in this perplexing market.

Past companies and speakers included the presidents and senior representatives of (a.o.): AB InBev, Adidas, Agfa Gevaert, bitFlyer, BMW, Burton, Chanel, Citroen, Coca-Cola, Daimler-Mercedes Benz, Delegation of the European Union to Japan, Delvaux, DFS, Edenred (Ticket Restaurant), Estee Lauder, Fauchon, Frisk, Godiva, Groupe Seb (Tefal), GSK, Guerlain, Harley-Davidson, Hilton Hotel Group, Honda Motor, IBM, IKEA, Janssen Pharmaceutical, LVMH, Miele, Nestle, Nespresso, Philips, Saatchi & Saatchi Fallon Tokyo, Starbucks Coffee, ST Dupont, Swarovski, The Economist Group, Toyota Motor Corporation, Triumph, UCB, Unilever, Vranken Pommery, Yokohama Chinatown, Mr. Yasokichi Konishiki, entertainer and former Ozeki, and Dr. Shigeaki Hinohara, Chairman of the Board of Trustees, St. Luke’s Hospital.

Following the great success of the event formula, the BLCCJ is very pleased to organize the 20th anniversary edition in 2024, where we will welcome again 3 distinguished speakers who will share with us their strategies, experiences and insights regarding their businesses in Japan:

  • Ms. Nathalie Oosterlinck, Managing Executive Officer, Head of the Renewable Energy & Overseas Power Development Division, JERA Co Inc.
  • Mr. Martin Steenks, CEO, DOMINO’S PIZZA JAPAN
  • Mr. Philipp von Witzendorff, President & CEO, PORSCHE JAPAN

The presentations will be followed by an open panel discussion with Q&A involving the audience.

Possible topics covered by the speakers are product/service design, quality management, localization, management practices, crisis management, success or failure stories, etc…

Attendees include CEOs, senior executives, marketers, ambassadors, government officials, and chamber members. The invitation will be extended to several other foreign chambers of commerce in Japan. The total estimated attendance is about 60 – 80 persons.


Date & time:  3 June 2024, 18:30-21:00
Venue: L’espace @ CCIFJ
Language: English
Admission fee: JPY 6,000 members / JPY 8,000 non-members