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WEBINAR: The Future of Digital Marketing

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July 16, 2020 @ 12:00 am

Dear members,

Our next WEBINAR will be another joint effort with the Spanish Chamber of Commerce in Japan (SpCCJ):

“The Future of Digital Marketing:
Global Trends and Localization”

One of the major revolutions in the media industry was the irruption of computer and internet. Development of search engines along with the emergence of the social media and the arrival of the smartphones brought new disruptions and pushed the industry to evolve. And now, digital marketing is entering a new era with the appearance of AI. By using AI and big data, companies can get access to real time information about consumer behaviour and purchase tendencies, which makes it possible for them to take a more efficient approach.

Traditional media such as TV commercials, newspapers and magazines have been occupying the advertisement industry for many years, and Japan is not an exception. However, in 2019, total expenditure of digital advertisement exceeded its tv media advertisement for the first time.

As further growth of digital marketing is expected, using digital platforms are essential in current marketing strategy.

But which are the platforms preferred in the Japanese society? Is Yahoo! still the search engine most used in Japan? Is there any difference between global trends and local (Japanese) tendency? Which are the main points mostly discussed about the Japanese Data Protection Law? Has COVID-19 made any influences on consumer trends?

On 16 July, the SpCCJ – with the cooperation of the BLCCJ – has invited three experts in digital marketing, to share with you the current market trends and tips for successful digital marketing in Japan.


 Thursday, 16 July 2020
Time: 18:00 – 19:00 JST
Place: Zoom Online Webinar
Language: English
Price: Free for BLCCJ & SpCCJ Members | Others: 2,000JPY

If you are interested, please send an email to by Thursday 16 July noon, and we will confirm your registration.

If your registration is accepted, you will receive an email with a ZOOM invitation link and password on the day of the event (July 16).


We hope that we can welcome a full house for this joint webinar!


The BLCCJ office


Webinar VIDEO data